Mobile experiences have become increasingly important for many businesses, as more and more consumers are turning to their smartphones for their daily needs. In fact, customer preference for mobile apps is on the rise, with 67% (registration required) of consumers stating that they prefer using a mobile app to a mobile website. This trend is only set to continue, as the amount of time spent on mobile apps is projected to increase to over 6 trillion hours by 2028.
Having a mobile app can increase accessibility for your community and customers. Customers can easily access product information, purchase items and track orders within the app. A mobile app can also allow customers to stay connected with the company, providing up-to-date information and notifications of new products, services or promotions. A mobile app can provide convenience and in turn increase customer engagement and loyalty. Overall, having a mobile app can increase accessibility for customers and provide a better customer experience.
Businesses that fail to prioritize mobile experiences may risk losing customers and revenue. Mobile apps can offer a more convenient and personalized experience for consumers, and those that do not have a strong mobile presence may find themselves left behind in the increasingly competitive digital marketplace.
One major factor driving this trend is the digital divide, which has created significant disparities in access to technology and the internet. For many people, especially those in low-income or underserved communities, smartphones and mobile apps have become essential tools for accessing housing, healthcare and basic necessities. In fact, laptop ownership in the U.S. is significantly lower than mobile device ownership, with just 77% of respondents reporting that they own a laptop, compared to 85% who own a smartphone.
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