12 South Farmers Market
A weekly farmers market in Nashville, TN, with food, music, and events.
Industry
Events & Conferences
Date
May 30, 2023
Bringing a Community Market Experience Into the Digital Age
For over 15 years, the 12 South Farmers Market has been a cornerstone of Nashville’s Sevier Park, attracting families, neighbors, and visitors with its food court, live music, and 50+ vendors. But with its growing popularity came new challenges: how to keep shoppers engaged week after week, how to make vendor information more accessible, and how to provide sponsors with more visibility beyond social media.
Owner Mark Mulch realized that a mobile app could offer a more interactive, personal way for the community to connect with the market. After experimenting with DIY tools that fell short, he needed a professional partner who could create something both user-friendly and powerful—an app that would showcase weekly vendor maps, highlight events, and give shoppers a direct line to the market experience.
Watch the Customer Story
Join Mark Mulch, owner of 12 South Farmers Market in Nashville, as he shares how the beloved neighborhood market partnered with Vyten to launch a custom mobile app that keeps shoppers connected, supports vendors year-round, and adds value for sponsors.
In this case study, you’ll learn:
• Why the 12 South Farmers Market needed an interactive digital experience
• How Vyten made it easy to integrate vendor maps and event updates
• Why push notifications became a game changer for weekly engagement
• How the app helps vendors stay connected with customers even outside of market season
• The added “wow factor” that makes sponsors eager to participate
• Why Mark recommends Vyten for other markets and community-driven businesses
What we built
A custom mobile integrating with Marketspread for map & vendor profiles, events, and sponsor directory.
Get in touch
A Custom App That Enhances Engagement, Supports Vendors & Attracts Sponsors
With Vyten, the 12 South Farmers Market launched a custom-branded app that seamlessly integrates with Market Spread to update vendor maps each week. Shoppers can now see who’s at the market, get push notifications about upcoming events, and stay connected with vendors even after the season ends. For attendees, the app added excitement and convenience; for vendors, it provided a reliable way to maintain customer relationships year-round.
The app also created new opportunities for sponsorship. The added “wow factor” of being one of the few farmers markets with its own mobile app made it easier to attract and retain sponsors, providing them with a unique advertising channel. Today, the 12 South Farmers Market app sets the market apart from others in the region, strengthens its community presence, and ensures its vendors and sponsors see ongoing value.
