Edley's Bar-B-Que
The Opportunity: Capturing Mobile-First Customers with a Branded App
In the past five years, Edley’s CMO Ryan Carter observed that guests have come to expect the same seamless convenience from restaurants as they experience in other mobile apps—everything from ordering to browsing is done on the phone. Recognizing this shift, Edley’s saw the opportunity to stay top-of-mind by offering a branded, custom app tailored to their customers’ mobile habits .
Traditional marketing channels like email often end up in spam, and organic social reach can feel like a coin flip. By building their own app, Edley’s could leverage push notifications—delivered to over 90% of users—to reliably announce new menu items, specials, and events directly to guests’ devices .
Off-the-shelf food-ordering apps typically limit brands to a simple menu and “order now” button, but Edley’s wanted more. They envisioned a custom app that combined ease of ordering with an events calendar, location-specific promotions, and a built-in loyalty program—all fully aligned with their in-restaurant experience
What we built
The Outcome: Rapid Launch, Cost Savings, and Boosted Loyalty
Partnering with Vyten, Edley’s achieved remarkable cost efficiency: while traditional custom-app quotes topped $60,000 – $70,000, their project was delivered for a fraction of that investment. At the same time, they eliminated text-and-email fees by sending up to 500,000 monthly push notifications at no extra cost.
The implementation was equally impressive: a U.S.-based Vyten team provided end-to-end, step-by-step support, ensuring Edley’s never felt uncertain about the next phase. From a blank slate to a fully operational app, the entire build was completed in just one week .
The collaboration’s success was clear—Ryan Carter “would absolutely recommend Vyten to any business” seeking a custom app. Today, Edley’s guests can download the Edley’s Bar-B-Que app on both the Apple App Store and Google Play Store to enjoy streamlined ordering, personalized promotions, and a unified loyalty experience.
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