Parents Club

An app for parents that helps families learn, grow, and thrive. One place to read, watch, and listen to parenting content.

Parents Club created the premium membership for modern parents

Parents Club was looking to increase engagement with their paid membership program. Before partnering with Vyten, the content was only available through the Parents Club website. Emails were sent to members through an email newsletter when new content was published, but email open rates were only 42%. By launching a mobile app, Parents Club was able to significantly increase their member engagement with open rates on push notifications nearly double the email open rates—with click through rates 7x higher than email!

Parents Club


Mobile app



Project Length

3 weeks


"Having a mobile app allowed us to double our open rates and get 7x click rates with push notifications compared to our email newsletter."

Karsen Kolnicki

Parents Club

"I'd highly recommend working with Vyten. The team is on top of it, and made it so simple to launch our app."

Amelia Weiss

The Nash Network

"I'm seeing higher levels of engagement than ever before with my own mobile app."

Ryan Davies

The Hustle

"Launching a mobile app took our brand partnerships to a new level and generated a new revenue stream."

Emily Lewis

Lewis fitness

"We were able to launch a mobile app in just 3 weeks with Vyten. They made it so easy."

Karsen Kolnicki

Parents Club
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