Parents Club created the premium membership for modern parents
Parents Club was looking to increase engagement with their paid membership program. Before partnering with Vyten, the content was only available through the Parents Club website. Emails were sent to members through an email newsletter when new content was published, but email open rates were only 42%. By launching a mobile app, Parents Club was able to significantly increase their member engagement with open rates on push notifications nearly double the email open rates—with click through rates 7x higher than email!