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The Lotus Room
Competing with Larger Spas While Staying True to a Holistic Mission
The Lotus Room, a holistic wellness studio in Nashville, set out to create a healing space unlike anything else in the city. Early growth came from word of mouth, community workshops, and an inviting in-person experience. But as larger spas and corporate wellness brands launched their own mobile apps, The Lotus Room recognized the need to offer the same level of convenience to clients while maintaining its intimate, independent studio feel. The challenge was how to compete with bigger players, engage a loyal community online, and make it simple for clients to book, stay informed, and return.
Jenna Wolf, founder of The Lotus Room, wanted a way to extend the studio’s mission of holistic care beyond its walls and directly into the daily lives of her clients. She knew that traditional marketing channels like email and social media could only go so far. What she needed was a tool to deepen relationships, provide instant access to services, and ensure the studio stayed top of mind in a competitive local market.
What we built
A Custom Mobile App That Drove 4x Client Loyalty and Retention
With a custom mobile app built by Vyten, The Lotus Room transformed its client experience. Push notifications became a powerful tool to fill last-minute appointment openings, promote new services, and share special offers—outperforming email and social posts in engagement. Clients embraced the app, opening it 2.5 times more often than visiting the website, and enjoying the convenience of booking with just a tap. This not only streamlined scheduling but also helped the studio maintain consistency and maximize its calendar.
Most importantly, the app drove measurable business impact. Clients who downloaded The Lotus Room app after their first visit were four times more likely to return, creating a significant lift in loyalty and retention. For Jenna, the app became more than just technology—it was the best investment she made to grow her business, connect with her community, and stand out as an independent studio competing with larger spas.
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